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 Puyallup, WA


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Demographics

Trade Area Description

Puyallup’s economy in the downtown and South Hill area, along with Tacoma/Pierce County shopping districts has been rapidly growing with traditional industry transitioning to become more diversified. Recently, Boeing opened its new aircraft assembly facilities in the South Hill area of Puyallup to provide over 10,000 additional jobs in the next several years. Intel, the computer chip micro-processing manufacturer, completed development of a new facility in nearby DuPont, Washington. The creation of over 8,500 new technology jobs over the next several years is likely with the addition of the Dupont plant. While existing economic sectors continue to provide an even stronger economic base, the energetic growth in the sectors of microelectronics and trade-related industries will serve to enhance this overall growth pattern. The Port of Tacoma is providing many new economic trade opportunities as its deep water facilities continue to expand. As a result of this economic growth, population shifts to Puyallup’s South Hill market from the west (Tacoma) and from the North (Seattle and King County) will continue to intensify.

Puyallup benefits from two regional retail centers; Downtown and Puyallup’s South Hill. The South Hill district has created a retail focus to this regional trade area by serving Pierce and Southern King counties. The 2004 Editor & Publisher Market Guide indicates that the total disposable income estimates have increased 21.4% from 2000 to 2004. With an estimated trade area population of 308,609, E & P reports that total retail sales estimates have increased 46.2% from 1997 to 2004. The trade area data reflects the retail buying potential of the market area.

Attractions & Transportation

SeaTac International Airport is a commercial-use facility serving 40 major carriers, air cargo, and limited general aviation users. King County Airport (Boeing Field), located 47 miles north of Puyallup, is a general aviation airport. Pierce County Airport, located just outside Puyallup city limits, is a commuter airport with a 3,300-foot asphalt runway.

Highways

Puyallup and its South Hill Area are easily accessible from Interstate 5, and State Routes 161, 512, 167, and 410.

Commuter Rail

Burlington Northern and Union Pacific have active rail service in the Puyallup area. Amtrak passenger rail service serves the market, with a station located in neighboring Tacoma. The Sound Transit “Sounder” offers commuter rail service from Tacoma to Seattle with stops in Puyallup, Sumner, Auburn, Kent and Tukwila.

Bus Transit

Pierce Transit, serving Pierce County and parts of King County, has extensive regional bus routes making seamless two-way connections between employment, shopping and recreational areas. Numerous Park-n-Ride lots encourage drivers to use alternate commuting methods.

Ferries

Washington State Ferries operates 29 ferries with over nine routes serving 20 terminals, making it the largest ferry system in the United States.

Trade Area Map

Shaded area designates the Puyallup/South Hill trade area

Pierce County 39%, King County 1%

Area Statistics

Current Trade Area 308,609
Pierce County 744,000
City of Puyallup 35,690
Puyallup Median Age 34.1
Bachelor’s Degree or Higher 22.8%
Number of Households 116,007
Average Household Income $61,084
Median Age 34.3
2004 Trade Area Retail Sales $3,402,079,000

Total Population

Data Source: 2005 Edition of Editor & Publisher Market Guide

County 2000 Pop. Census 2005 Pop. Census % Pop. Change # of HH 2005
Pierce 700,820 760,310 8.5% 284,937
King 1,737,034 1,812,205 4.3% 745,422
Total 2,437,854 2,572,515 5.5% 1,030,359

Population by Age

Data Source: Scan/US © 2005

Age 2000 % 2005 % 2010 %
<5 21,337 7.3% 21,002 6.7% 22,265 6.4%
5-9 24,209 8.2% 23,530 7.5% 24,237 6.9%
10-14 25,195 8.6% 25,818 8.2% 25,955 7.4%
15-19 26,927 9.2% 24,291 7.7% 25,711 7.4%
20-24 13,559 4.6% 18,528 5.9% 20,222 5.8%
25-34 41,155 14% 42,661 13.5% 47,824 13.7%
35-44 53,024 18% 53,030 16.8% 53,705 15.4%
45-54 40,208 13.7% 47,466 15% 54,202 15.5%
55-64 23,069 7.8% 31,049 9.8% 40,914 11.7%
65-74 14,339 4.9% 15,403 4.9% 20,413 5.8%
75-84 8,423 2.9% 8,951 2.8% 9,931 2.8%
85+ 2,538 0.9% 3,688 1.2% 3,991 1.1%
Totals 293,983   315,417   349,370  
Median Age 33.8   35.3   36.7  

Income

Data Source: 2004 Edition of Editor & Pubilisher Market Guide

County 2000 Disposable Income E&P Est 2004 Disposable Income E&P Est 2004 Per Capita Income E&P Est 2004 HH Income E&P Est
Pierce $5,335,502 $6,482,734 $22,319 $59,723
King $501,744 $603,412 $33,256 $80,883
Total $5,837,246 $7,086,146 - -

Puyallup Economic Profile

Puyallup Statistics provided by City of Puyallup

Population*

City of Puyallup 35,690
Sumner 8,940
Orting 4,820
Puyallup Median age 34.1
Bachelor's Degree or higher 22.8%

Population Forecast**

2008 census estimate as of 2010 36,330
2010 40,658
2020 45,772
2030 50,456

Labor Force + 16,135/ Employment + 15,319

Unemployment Rate**

Pierce County 5.8%
Puyallup 5.1%
Washington 5.8%

Median Household Income*

Puyallup $47,269
Pierce County $45,204

Median Home Price++

Seattle $329,550
Pierce County $211,950
Puyallup $229,500

* From Census 2000
** From Property Counselors Study 2005 - no new information as of April 2010
+ From 2004 Employment Statistics - US Department of Labor Bureau of Labor Statistics
++ From Jan. 2005 Multiple Listing Service

Puyallup's Major Employment Sectors

Retail

Puyallup's South Hill continues to be East Pierce County's regional shopping hub. The city serves a retail trade population of 400,000 with a projected growth to 600,000 by the year 2030. Puyallup taxable sales (2000-2003) grew at an average rate from 5.0% for retail trade and 4.45% for services.

Other major sectors in Puyallup

Construction; manufacturing; wholesale trade; transportation and warehousing; finance and insurance; professional, scientific and technical services.

Home to the Puyallup Fair & Events Center

A privately owned fair, the Puyallup Fair & Events Center is the 6th largest in the nation.

  • 2004 revenues - $19 million & 2004 expenses - $17.7 million
  • 50 year-round employees & 7,500 part-time employees
  • 2004 attendance - 1.1 million/2004 attendance at non-Fair activities - 500,000

Health Care

With Good Samaritan Hospital as the anchor, Puyallup is the regional medical center for Eastern Pierce County. Ranked fourth in Pierce County's top ten private employers, Good Samaritan Hospital employs over 2000.

12 Largest Employers in the Area

Fort Lewis Army Base 39,204
McChord Air Force Base 10,722
Tacoma Public Schools 3,300
Madigan Army Medical Center 3,200
Multicare Medical Center 3,874
Pierce County 3,160
Puyallup School District 2,313
Franciscan Health System 3,896
City of Tacoma 2,200
Good Samaritan Hospital 2,000
Puyallup Tribe of Indians 1,940
Western State Hospital 1,850

Other important employers in the region:

  • MultiCare Health System
  • Franciscan Health System
  • Fred Meyer Stores
  • Puyallup Tribe
  • Milgard Manufacturing
  • The Boeing Company
  • State Farm Insurance
  • Costco
  • Port of Tacoma
  • Russell Investment Group

Regional growth benefits Puyallup

Recently, Boeing opened its new aircraft assembly facilities in the South Hill area of Puyallup to provide over 10,000 additional jobs in the next several years. 

Intel, the computer chip micro-processing manufacturer, completed development of a new facility in nearby Dupont, Washington.  The creation of over 8,500 new technology jobs over the next several years is likely with addition of the Dupont plant.  While existing economic sectors continue to provide an even stronger economic base, the energetic growth in the sectors of microelectronics and trade-related industries will serve to enhance this overall growth pattern.

The Port of Tacoma is providing many new economic trade opportunities as its deep water facilities continue to expand.  As a result of this economic growth, population shifts to Puyallup's South Hill market from the west (Tacoma) and from the North (Seattle and King County) will continue to intensify.

Pierce County's official 2005 population is 755,900, according to the state Office of Financial Management. The new figure is up 11,900 from last year. The unincorporated population increased to 345,940 (from 339,477) and the incorporated population increased to 409,960 (from 404,523).

Washington State’s 2005 population is 6,256,400, up from 6,167,800 last year. The state's unincorporated population increased to 2,438,882 (from 2,395,226), and the incorporated population increased to 3,817,518 (from 3,772,574)

Sumner Economic Development

Who We Are

Demographics

Within a 12-minute drive time*

  2006 estimate 2011 projected
Population 168,963 182,190
Household profile 64,847 71,369
Workplace population 116,617  
  • 49.4% male, 50.6% female
  • 56.8% married
  • 68.5% family households
  • 83% Caucasian
  • Age: Average: 36.8 Median: 37.3
  • Household income: Average: $63,157 Median: $54,873
  • 59.2% owner occupied housing
  • Median property value: $196,955
  • 5.5% unemployment rate
  • 19.4% population have bachelor degree or higher

Dominant segments*

New Beginnings – 12.47%

Filled with young, single adults, many are twenty-something singles and couples just starting out on their career paths—or starting over after recent divorces or company transfers.

Old Glories – 8.6%

The nation’s downscale suburban retirees, Americans aging in place; lead home-centered lifestyles and are the most ardent television fans.

Blue-Chip Blues – 8.47%

A comfortable lifestyle for young families with well-paying blue-color jobs; compact, modestly priced homes surrounded by commercial centers that cater to child-filled households.

Domestic Duos – 8.4%

A middle-class mix of mainly over 55 singles and couples
living in older suburban homes; maintain an easy-going lifestyle; like to socialize and go out to eat.

Home Sweet Home – 8%

Upper-middle-class married couples living in mid-sized homes with few children; have comfortable lifestyles, filling homes with toys, TV sets and pets.

Young Influentials –7.84%

Young, middle-class singles and couples who are preoccupied with balancing work and leisure pursuits; live in complexes surrounded by ball fields, health clubs and casual-dining.

Kids & Cul-De-Sacs – 6.62%

Upscale, suburban, married couples with children, an enviable lifestyle of large families in recently built subdivisions; large outlays for child-centered products and services.

Suburban Pioneers – 6.33%

Young singles, recently divorced and single parents who have moved into older, inner-ring suburbs; a working-class sensibility and appreciation for off-the-beaten-track neighborhoods.

Suburban Sprawl – 4.79%

Midscale, middle-aged singles and couples living in the heart of suburbia; typically the Baby Boom generation who like jogging on treadmills, playing trivia games and renting videos.

*The Buxton Company, 2006

Where We Are

Getting To Sumner

3 freeways, highways 167, 410 and 512

Average daily traffic volume on Hwy 167: 80,000 south of Sumner/92,000 north of Sumner in 2006 

12 Sounder commuter trains daily to Seattle and Tacoma
Plus three Sound Transit bus routes and one Pierce Transit circulator bus

20 miles to Seattle-Tacoma International Airport

31,296,628 passengers, 347,046 aircraft operations, 319,013 air cargo in metric ton(s)

12 miles to Port of Tacoma

Over $36 billion in annual trade and nearly 2 million 20-foot Equivalent Container Units

35 miles to Port of Seattle

The nation’s seventh busiest marine container cargo and bulk cargo port

Close To Everyone

  • 35 miles to Seattle, pop. 586,200
  • 32 miles to Bellevue, pop. 118,100
  • 15 miles to Kent, pop. 86,660
  • 13 miles to Federal Way, pop. 87,390
  • 13 miles to Tacoma, pop. 201,700
  • 3.2 miles to Puyallup, pop. 36,790
  • 10 miles to Auburn, pop. 50,470
  • 7.1 miles to Edgewood, pop. 9,560
  • 4.3 miles to Bonney Lake, pop. 15,740

PLUS Cascadia, a new master-planned community, south of Sumner, beginning Sept. 2008 and expected to be complete in 20 years with more than 6,000 places to live at values between $500,000 and $700,000 and 9,000 jobs.

Dollars & Sense

Spending Breakdown

Within a 12-minute drive time*

Automotive $595,920,560
Household furnishings & services $401,857,830
Food at home $367,721,810
Food away from home $328,013,910
Apparel $260,701,530
Alcoholic beverages $90,035,900
Sports & recreation $86,890,940
Smoking products & supplies $54,365,680
Personal care products & services $57,584,470
Pet Expenses $31,558,800
Reading Material $36,243,600

Business Calls Sumner Home

World Headquarters

Industrial

  • REI Distribution Center
  • Costco Distribution Center
  • Target Distribution Center
  • Golden State Foods
  • Maersk
  • Medline

Food Chains

  • Farrelli’s Pizza
  • Taco Del Mar
  • Starbucks
  • Subway
  • Quizno’s
  • Papa Murphy’s
  • Baskin Robbins
  • Jack in the Box
  • McDonald’s

Retail

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